Defrag is the first conference focused solely on the internet-based tools that transform loads of information into layers of knowledge, and accelerate the “aha” moment. Defrag is about the space that lives in between knowledge management, “social” networking, collaboration and business intelligence. Defrag is not a version number. Rather it’s a gathering place for the growing community of implementers, users, builders and thinkers that are working on the next wave of software innovation.
Monday, November 5th, 2007
7:30 to 5:00
Registration Open
7:30 to 8:30
Continental Breakfast
8:30 to 8:40
Welcome to Defrag - Eric Norlin
8:40 to 9:20
Keynote: Everything is Miscellaneous - David Weinberger
9:20 to 10:05
Keynote: Topic - Social Intelligence - led by Clay Shirky
Participants: Joshua Schachter, Yahoo!; JB Holston, Newsgator; JP Rangaswami, BT Global Services
10:05 to 10:15
Morning Break
10:15 to 10:30
A Message of Warning: Michael Barrett, CISO, PayPal
10:30 to 11:45
Open Space: Defining Defrag Topic Areas - led by Jerry Michalski
11:45 to 12:15
Sponsor Challenge: Shane Pearson, BEA Systems
12:15 to 1:15
Lunch (with Sponsors)
Breakout 1
Breakout 2
 
1:15 to 2:00
Social Networking the Enterprise: Dawn Foster, Charles Armstrong and Aaron Fulkerson
Defraging the Enterprise: DIY Mashup tools and Widgets -- Adam Gross, Salesforce.com; moderated by Jeff Nolan
 
2:00 to 2:45
A look at "Structured Attention": Alex Iskold
Defragging Gadgets: Community-driven Electronics: Peter Semmelhack, Bug Labs
 
2:45 to 3:05
Sponsor Challenge: Greg Reinacker, Newsgator
Sponsor Challenge:
TJ Kang, ThinkFree
 
3:05 to 3:15
Afternoon Break
3:15 to 3:30
Defragging Identity: Dick Hardt  
3:30 to 4:00
Keynote: Discussing Attention - Esther Dyson  
4:00 to 4:30
Customer Reach vs. Vendor Grasp -- Doc Searls
 
4:30 to 5:00
Things to do in Denver when your Corporation is Dead - Ross Mayfield  
5:00 to 7:30
Evening Reception
7:30 to ?
Birds of a feather dinners around Defrag Topics

Tuesday, November 6th, 2007
8:00-11:00
Registration Open
7:30 to 8:30
Continental Breakfast
8:30 to 8:35
Morning 2 - Opening Comments
8:35 to 9:15
Defrag and Enterprise 2.0: Andrew McAfee
9:15 to 10:00
Keynote: Topic - Next-level Discovery --- Marti Hearst, UC Berkley; Lou Paglia, Factiva/Dow Jones; Jeremie Miller, Search Wikia; Steve Larsen, Krugle; moderated by Bradley Horowitz, Yahoo!
10:00 to 10:15
Morning Break
10:15 to 11:30
Open Space: Covering what's not getting covered - led by Jerry Michalski
11:30 to 12:00
Sponsor Challenge: Yahoo! Jeremy Zawodny
12:00 to 1:00
Lunch (with Sponsors)
Breakout 1
Breakout 2
 
1:00 to 1:45
Funding the Defrag space: a VC's perspective -- Jeff Clavier, Jeremy Liew and Brad Feld
Visualization of Social Intelligence - JC Herz
 
1:45 to 2:30
Searching People:
Michael Hussey, PeekYou (moderator); Michael Tanne, Wink; Robert Zakari, ZabaSearch; Tim Koster, SearchSystems
How taxonomies meet folksonomies, or the role of semantics on the Web - K.G. Schneider, Free Range Librarian
 
2:30 to 2:50
Sponsor Challenge: me.dium, Robert Reich
Web 2.0 goes to Work: Rod Smith, IBM
 
2:50 to 3:00
Afternoon Break
3:00 to 3:45
Towards a Usable Semantic Web: Nova Spivack
Visualizing Social Media: Principles and Challenges - Matthew Hurst
 
3:45 to4:20
Web Plumbing 101: A practical guide to the Semantic Web - Eran Shir and Jon Aizen, Dapper
Harnessing the Collective: Todd Vernon, Lijit; Tim Wolters, Collective Intellect; Ryan Marten, Rally Software
 
4:20 to 5:00
Keynote: Relevance and Information Overload - led by Paul Kedrosky Participants: Bradley Allen, Siderean; James Altucher, Stockpickr; Chris Shipley, Guidewire Group; David Liu, AOL  
5:00 to ?
Closing Comments  

More about Open Space, the Sponsor Challenge and BoFs

Defrag's agenda and speakers are subject to change without notice.